Sandra, one of our founders, had picked up a stuffed animal kiwi from New Zealand years ago. This kiwi became one of her kids' favorite plush toys. Running through potential names, it struck us that Steve the Kiwi would make the perfect mascot for the company. As the kids envision him, Kiwi is friendly, curious, and a willing companion on all their adventures – just the sort of qualities we hope to convey ourselves. Since our kids were the inspiration for the company to begin with, we love having them tied into the process at so many levels, from branding and design critics to Chief Product Testers. Read more about the details of our story on our blog.