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Why did you change the name of the company from Kiwi Crate to KiwiCo?

Since our launch in 2011, we’ve had a blast delivering fun, enriching experiences to kids and their families as Kiwi Crate. We loved the name Kiwi Crate so much that our initial product line was named after the company.

From there, we’ve grown from one product to an entire family of products, including Cricket Crate for ages 0-3 months (with more coming soon!), Koala Crate for ages 3-4, Kiwi Crate for ages 5-8, and Doodle Crate and Tinker Crate for ages 9-16+. We’ve also added countless shop products in our Store for birthdays and holidays plus tons of DIYs, videos and other content. Through it all, we’ve been committed to encouraging young innovators to build their creative confidence and problem solving skills.

As we’ve grown, we’ve found that our company name, Kiwi Crate, hasn’t kept up with where we are and where we’re headed. We’ve grown beyond Kiwi Crate. So we’ve decided to change our name to something that reflects our broader commitment to young innovators and our portfolio. We’re thrilled to introduce our new name, KiwiCo. KiwiCo embraces our heritage and gives us freedom to continue to exercise our creativity to deliver innovative, super fun, and enriching products and services.

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